Transforming Business Through Strategic Design & Innovation
From Apple and Nike to founding Colour International and TheTheory, I bridge the gap between strategic vision and creative execution. My approach combines enterprise expertise with entrepreneurial innovation to drive transformative business outcomes.
A California-born strategist who turns complex challenges into elegant solutions, specializing in brand strategy, digital transformation, and innovative product design.
Strategic Approach
Strategic Direction
Drawing from my experience at Nike and Apple, I help organizations define clear, actionable strategies that align business objectives with market opportunities, driving sustainable growth and innovation.
Transformative Results
My track record includes delivering $1M+ in operational savings, leading successful acquisitions, and developing innovative products that have attracted 5,000+ early adopters in their first year.
Creative Solutions
Through Colour International and TheTheory, I've pioneered new approaches to design and strategy, creating solutions that push boundaries while delivering measurable business impact.
Strategic Services
Strategic Brand Development
- Comprehensive Brand Strategy & Positioning
- Digital Identity & Experience Design
- Market Analysis & Competitive Strategy
Customized solutions that align brand strategy with business objectives
Digital Transformation
- Product Strategy & Innovation
- Technology Integration & Optimization
- Digital Experience Enhancement
End-to-end digital transformation solutions for modern businesses
Featured In
FinTech Innovation
Featured for pioneering work in blockchain technology and financial product design, leading to the successful launch of Colour Wallet and strategic partnerships with major financial institutions.
Digital Transformation
Recognized for innovative approaches to digital transformation and brand strategy, helping companies achieve significant growth in customer engagement and market presence.
Strategic Excellence
Featured for outstanding work in brand strategy and design innovation, demonstrating how strategic thinking combined with creative execution drives business success.
Proven Impact
Enterprise Innovation
At Nike, led digital transformation initiatives resulting in $1M+ savings per district while enhancing customer experience. At Apple, developed training programs that set new standards for retail excellence.
Product Innovation
Successfully launched Colour Wallet, attracting 5,000+ early adopters and securing partnerships with major financial institutions. Developed innovative solutions that combine design thinking with emerging technologies.
Strategic Growth
Through TheTheory and Colour International, delivered strategies resulting in 40% average increase in brand recognition and 25% growth in customer engagement across technology, retail, and finance sectors.
Professional Journey
Enterprise Leadership
Led digital transformation initiatives at Nike, saving $1M+ per district. At Apple, developed training programs that set new standards for retail excellence and customer experience.
Entrepreneurial Vision
Founded and led Colour International and TheTheory, creating innovative approaches to design and strategy that have helped clients achieve significant growth and market impact.
Industry Expertise
Successfully delivered strategic solutions across technology, retail, finance, and entertainment sectors, consistently driving measurable business outcomes and innovation.
My Approach
Discovery
I start by immersing myself in your world. Understanding your challenges, aspirations, and market position to build a foundation for transformative change.
Strategy
Drawing from my enterprise experience and entrepreneurial insights, I craft strategic frameworks that align with your goals and unlock new opportunities.
Execution
With precision and adaptability, I lead implementation across teams and functions, ensuring your vision transforms into tangible results.
Growth
Beyond implementation, I establish metrics and processes that ensure continuous improvement and sustainable success.
Let's Connect
Ready to transform your business vision into reality? I'm just a message away.